Watch BuzzFeed’s Eugene Lee Yang transform into a Korean boy band by becoming five different K-Pop group members through the power of makeup, hair, and wardrobe.
K-pop (케이팝), or Korean popular music, is a global entertainment phenomenon. Watch BuzzFeed’s Eugene Lee Yang’s K-pop music video debut as he’s transformed into an entire Korean boy band:
BuzzFeed Video / Via youtube.com
With more than a hundred new bands debuting each year, it’s important for bands to refresh their image and have new songs on the music charts.
This means that bands can may completely change their hair color, fashion and concept frequently.
Pictured above: BIGBANG‘s visual concept during their “Alive” period.
Terry Richardson / Via bombarrow.com
K-pop stars partner with several famous designers from Korea and overseas. These collaborations show a symbiotic relationship between artists and designers, and allow for a lot of experimentation in K-pop fashion.
Idols also endorse specific brands by wearing their clothes in magazine shoots, music videos, interviews, in social media posts, and as part of their “airport fashion.”
Pictured above: 2NE1’s leader CL is known to wear Jeremy Scott’s designs on the red carpet.
Paper Magazine / Via cdn.koreaboo.com
K-pop agencies film multiple music videos for each new album. Video concepts range from serious and mature to bubbly and flirty.
Many K-pop music videos have at least 3-4 wardrobe and set changes.
Pictured above: the four different looks and sets of Girls’ Generation’s “I Got A Boy” music video.
SM Entertainment / Via youtube.com